Poltrona Frau

Since 1912 to nowadays

Poltrona Frau 100 years.

Hystory of a Residential myth. An international brand name representing design, elegance and perfection of Italian-made products.

  • '10s

    1912

    renzo_frau
    Poltrona Frau is founded in Turin.

    1916

    arch_frau
    Renzo Frau launches the first advertising campaign in Turin magazine "Numero".

    1919

    1919
    The 128 is unveiled; known as the 1919 in today's catalogue.
  • '20s

    1921

    1921
    Late Liberty, this is the year of the 204. The catalogue of 26 models includes bergère, tub and dormeuse chairs.

    1923

    1923
    First supply contracts with hotels and ocean liners in partnership with Sicilian company Ducrot.

    1925

    1925
    Illustrator Mendez designs a new advertising campaign for office chairs.

    1926

    1926
    Poltrona Frau becomes the official supplier of the Royal House of Savoy.

    1926

    Famiglia Renzo Frau
    Renzo Frau dies at just 45 years of age. His widow Savina Pisati assumes the leadership of the company.

    1926

    Raffigurazione Padreterno
    Illustrator Golia (Eugenio Colmo) depicts God sitting in a comfortable Poltrona Frau chair.

    1928

    1928
    Universal Exposition in Turin: Poltrona Frau furnishes the majority of the exhibition spaces.
  • '30s

    1930

    1930
    The legendary 904, today the Vanity Fair, is developed from a sketch by Renzo Frau.

    1930

    Transatlantico Rex
    Poltrona Frau furnishes the Rex ocean liner, pride of the Italian maritime industry.

    1932

    Lettera Ministro Soleri
    Poltrona Frau furnishes the Italian Parliament.

    1934

    Lyra
    The Lyra - the Art Deco style armchair with the round backrest - is unveiled.

    1934

    1934
    New offices in via Tripoli, Turin.

    1939

    900A
    Poltrona 900A, known as the Tabarin in today's catalogue.
  • '40s

    1941

    1941
    Savina Pisati hands the reins of the company over to son-in-law Roberto Canziani.

    1946

    1946
    First post-war advertising campaign.

    1949

    Lavorazione Metropolis
    The 910 Metropolis armchair is unveiled. In Turin, Poltrona Frau furnishes the boardrooms of RAI and SIP.
  • '50s

    1950

    First post-war catalogue: 4 historic models and 15 new models. Poltrona Frau enters the automotive world working alongside Pininfarina.
  • '60s

    1960

    1960
    Partners with Pirelli for Novi-Nove, a line of products padded in foam rubber.

    1961

    Sanluca
    Achille and Pier Giacomo Castiglioni design the Sanluca armchair which is added to the Poltrona Frau catalogue 40 years later.

    1962

    Franco Moschini
    The Nazareno Gabrielli Group purchases Poltrona Frau. Franco Moschini, the current Chairman, is appointed to manage the company.

    1963

    1963
    The company is transferred to Tolentino, in the Marche.

    1965

    Premio Tecnhotel
    Gio Ponti designs the Dezza armchair which wins the Genoa Tecnhotel award.

    1967

    1967
    A decade-long partnership with company art director Luigi Massoni begins.

    1968

    Lullaby
    The year of the Lullaby, Luigi Massoni's stylish round bed.
  • '70s

    1970

    Marchio Castellano
    Restyling of the brand and new catalogue edited by Mimmo Castellano.

    1970

    Sedute Smoking
    Sergio Mazza and Giuliana Gramigna design the new Smoking seating system.

    1972

    Pluma
    Partnership with Franco Bettonica and production of the successful Pluma model.

    1976

    1976
    The first in-house company technical office is opened in Tolentino.

    1976

    Petronio
    Partnership with Tito Agnoli, assistant to Gio Ponti: he designs the Petronio sofa.

    1976

    Chair Gallery Roma
    Opening of a series of monobrand showrooms in Rome, Bari, Turin.
  • '80s

    1981

    Biliardo
    Mario Bellini develops a project for a Poltrona Frau billiards table completely covered in hide.

    1981

    Movie
    Mario Marenco designs the Movie armchair.

    1981

    Ouverture
    Pierluigi Cerri debuts with the Ouverture and Pausa models.

    1983

    Interlude
    Marco Zanuso designs the Interlude armchair.

    1984

    Antropovarius
    First ergonomic armchair: Antropovarius by Ferdinand Alexander Porsche.

    1984

    Interni Thema
    Début in the automotive sector with the interiors of the Ferrari-powered Thema 8:32. The Frau Interiors in Motion division is created.

    1984

    Sala Frau
    Furnishing of the former Church of San Gregoriuccio at the Synagogue of Spoleto, which becomes Sala Frau. The Contract division is launched.

    1987

    Madrigali
    I Madrigali 4, the four-poster bed designed by Fabio Lenci and Giovanna Talocci, is exhibited at the World Expo in Brisbane.

    1987

    Color System Frau
    Poltrona Frau develops the Color System Frau®.

    1988

    Lella e Massimo Vignelli
    Lella and Massimo Vignelli design Poltrona Frau's new coordinated image. Intervista, the armchair used to furnish the RAI TG2 television studios, is unveiled.
  • '90s

    1990

    Franco Moschini
    Franco Moschini acquires the entire company shareholding.

    1990

    Banca d'Italia
    Poltrona Frau furnishes the Rome offices of Banca d'Italia.

    1992

    Flagship Store
    The new Poltrona Frau flagship store is opened in the Soho district of New York.

    1992

    1992
    Poltrona Frau conquers Hollywood: the Vanity Fair appears in Mick Jackson's The Bodyguard.

    1996

    Nuovo Piccolo Teatro
    Poltrona Frau furnishes the Nuovo Piccolo Teatro di Milano, Giorgio Strehler.

    1996

    Monsieur Pol
    Poltrona Monsieur Pol: designed by Avant Travaux, it will furnish the European Parliament in Strasbourg.

    1996

    Getty Center
    The West Coast armchair, designed by Richard Meier for the Getty Center in Los Angeles, is unveiled.

    1997

    Lola
    Pierluigi Cerri designs Lola, which is nominated for the ADI Compasso d'oro award.

    1997

    Nuwelle
    Ferdinand Alexander Porsche designs the Nuwelle armchair for auditoriums.

    1998

    Artù
    Michele de Lucchi and Silvia Suardi design the Artù office series.

    1998

    Ferrari 1998
    Poltrona Frau produces the interiors of a Ferrari for the first time.

    1998

    Wing
    Wing by Poltrona Frau: the first table + chair produced entirely from carbon fibre.

    1998

    Touch
    Leading French architect Jean Nouvel designs the Touch seating system.

    1999

    Parlamento Europeo di Strasburgo
    The European Parliament is opened in Strasbourg with furnishings by Poltrona Frau.

    1999

    Titano
    The Titano table designed by Pierluigi Cerri wins the ADI Compasso d'Oro award.
  • 2000's

    2001

    Trademark
    Poltrona Frau acquires the Gebrüder Thonet Vienna brand.

    2001

    Quadra
    The Cerri & Associati studio designs the Quadra modular seating system.

    2002

    Parco della Musica
    In Rome, Poltrona Frau furnishes Renzo Piano's "Parco della Musica".

    2002

    Jal
    The Interiors in Motion division furnishes the JAL first-class cabin with seats designed by Ross Lovegrove.

    2003

    Montezemolo
    Charme, the private equity fund owned by the Montezemolo family, becomes a shareholder in the company.

    2003

    Walt Disney Concert Hall
    Frank O. Gehry designs the Poltrona Frau seats for the Walt Disney Concert Hall in Los Angeles

    2004

    Cappellini
    The following year Poltrona Frau acquires the Cappellini brand. The Poltrona Frau Group is formed as a result.

    2005

    Cassina
    Acquisition of Cassina, the most representative Italian design brand across the world.

    2005

    Showroom
    Jean-Marie Massaud designs the first Poltrona Frau showrooms in Milan, Rome, Naples.

    2005

    Valencia
    Furnishing of the Palau de les Arts Reina Sofia designed by Santiago Calatrava in Valencia.

    2006

    La Borsa
    Poltrona Frau SpA is quoted in the Star segment of Borsa Italiana.

    2006

    Laurana
    Enzo Mari, the great maestro of Italian design, designs the Laurana table.

    2006

    Kennedee
    A successful new model: the Kennedee sofa designed by Jean-Marie Massaud.

    2006

    Ara Pacis
    Partnership with Richard Meier for the 396 seats in the Ara Pacis auditorium in Rome.

    2007

    Targa d'oro
    Poltrona Frau wins the Targa d'oro award for best advertising campaign.

    2007

    Flagship Store
    Opening of the flagship stores in Tokyo, Taipei and Singapore.

    2007

    Jockey
    Jockey by François Azambourg and Alone by Monica Förster win the Good Design award.

    2007

    New York Times
    Furnishing of the "New York Times" auditorium in the new building designed by Renzo Piano.

    2007

    Apple Store
    Also in New York, furnishing of the "theatres" of the first Apple Store by Apple Design Team.

    2007

    A380
    Poltrona Frau furnishes the first-class suite of the new Singapore Airlines A380.

    2007

    Palazzo delle Esposizioni
    Palazzo delle Esposizioni reopens in Rome with furnishings by the Poltrona Frau Group.

    2008

    Empac
    Seats for the Empac Conference Center in the US town of Troy (NY).

    2008

    Abu Dhabi
    Joint venture with Tata for the development of the Poltrona Frau brands in India.

    2008

    Opera House
    In Oslo the new Snøhetta Opera House opens with 1800 Poltrona Frau oak wood armchairs.

    2008

    2008
    Launch of a partnership with Pershing, leading Italian company in the field of glass fibre yachts.

    2008

    Tata Frau Group
    Joint venture with the Mubadala fund and opening of the Poltrona Frau Design Centre in Abu Dhabi.

    2009

    Archibald
    Jean Marie Massaud designs the Archibald and wins the Wallpaper Award for "Best domestic design".

    2009

    Etihad Airways
    In the Arab Emirates, Poltrona Frau designs the luxurious first-class Etihad Airways suites.

    2009

    De Doelen Concert Hall
    Poltrona Frau supplies the 1850 armchairs of the De Doelen Concert Hall in Rotterdam.

    2009

    Teatro Petruzzelli
    In Bari the Teatro Petruzzelli reopens with seats in the stalls and the circle designed by Poltrona Frau.

    2009

    G8 L'Aquila
    For the G8 in L'Aquila, Poltrona Frau supplies standard and made-to-measure furniture.
  • 2010

    2010

    Showroom Parigi
    New monobrand showroom opened in Rue du Bac in the heart of Paris.

    2010

    Punto vendita di Taiwan
    Opening of the first showroom in Hong Kong and the fourth store in Taiwan.

    2010

    Expo di Shangai
    Poltrona Frau and its master craftsmen participate at the Shanghai Expo.

    2010

    Impianto Fotovoltaico
    A 1.4 MW photovoltaic generator ensures that the Tolentino site is completely autonomous in terms of energy production.

    2010

    Salus
    Foster+Partners designs the "Salus" armchair for the Cathay Pacific lounge in Hong Kong.

    2010

    Auditorium di Oscar Niemeyer
    Opening of the Oscar Niemeyer auditorium in Ravello with seats and furnishings by Poltrona Frau.
  • 2011

    2011

    Ginger
    Ginger by Roberto Lazzaroni and Lelit by Paola Navone enjoy a highly successful Design Week.

    2011

    Atelier
    The Atelier collection of small leather items is launched.

    2011

    Royal Shakespeare Theater
    In Stratford-upon-Avon Poltrona Frau furnishings embellish the Royal Shakespeare Theatre.

    2011

    Opera Garnier
    The Phantom Restaurant opens at Opera Garnier in Paris with exclusive Poltrona Frau seats.

    2011

    Marlowe Theatre
    The Contract division produces 1800 armchairs for the Marlowe Theatre in Canterbury.
  • 2012

    2012

    Juliet
    Poltrona Frau celebrates its 100th anniversary with an international Design Contest won by Benjamin Hubert for his Juliet armchair.

    2012

    Logo centenario
    The Poltrona Frau logo is redesigned and a monograph on the company is published by RCS.

    2012

    Cape Town
    The first monobrand showrooms are opened in Brussels and Cape Town.

    2012

    Asia Society Center
    Poltrona Frau furnishings are chosen for the Asia Society Center in Houston.
  • 2013

    2013

    Pelle Nest
    Designed by Michele De Lucchi, the Poltrona Frau Museum is opened in Tolentino. The new Pelle Nest collection is launched.

    2013

    Museo
    The number of Poltrona Frau flagship stores in Asia and India multiplies with openings in Beijing, Shanghai, Wenzhou and New Delhi.

    2013

    Palacio de Congresos
    The Palacio de Congresos in Toledo is furnished together with Rafael Moneo.
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